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Pedro "Pete" Hero

Pete Hero has been a stalwart figure in the insurance industry since 1998, leveraging a wealth of experience and expertise to guide individuals towards informed health insurance decisions. His journey began with a Bachelor of Business Administration in Finance from Texas State University in 1997, laying the groundwork for a career dedicated to financial well-being.

In 2001, Pete earned the esteemed Certified Financial Planner (CFP) Certification, solidifying his commitment to delivering top-tier financial guidance. Always driven to expand his knowledge and stay at the forefront of industry developments, he pursued a Master of Science in Personal Financial Planning from Kansas State University in 2018.


Pete's passion for demystifying complex healthcare regulations led him to become a sought-after guest presenter for prominent organizations such as the Small Business Administration (SBA), the Department of Health and Human Services (HHS), and Congressman Cueller's office. His presentations on understanding the Affordable Care Act and optimizing benefits have empowered countless individuals and businesses.

In a visionary move, John founded the South Texas Healthcare Alliance, a pioneering initiative aimed at fostering a mutually beneficial relationship between public and private organizations in San Antonio. The Alliance's mission, "Provide Advice that Educates and Empowers People to Make Wise Health Insurance Decisions," underscores John's dedication to community welfare.

Under John's leadership, the South Texas Healthcare Alliance has become a beacon of guidance, assisting thousands in navigating the complexities of health insurance. By facilitating collaboration and knowledge-sharing, the organization has successfully bridged gaps, ensuring that individuals and businesses alike can make informed decisions tailored to their unique needs.

Pete Hero's impact extends far beyond his role in the insurance sector; it is a testament to his unwavering commitment to empowering individuals and strengthening the fabric of the community through informed financial choices.

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